Facebook Groups Recommendations

There are many business SEO groups on Facebook, but we have made a list of the ones we think are worth your time. The groups below are groups of which some of Creatos Media members are already part of. There are some great insights and knowledge shared in each group. Apart from learning more about SEO, marketing and affiliates you can share your own knowledge and experience with professionals. See our list below:

• Women in Tech SEO – group recommended for women by Izzy our co-founder.
• The Proper SEO Group – SEO methods and techniques.
• Sisters in SEO – another all women group recommended by Izzy, focusing on sharing SEO knowledge.
• Affiliate SEO Mastermind – covers affiliate SEO topics.
• SEO Signals Lab – knowledgeable SEOs.
• Marketing Cheat Guides – group focusing on sharing knowledge in digital marketing to build successful business.
• Niche Affiliate Empires – ideas to build a successful affiliate website.

Facebook Advertising News

Facebook have recently announced removing limitation on use of 20% text on the ads image. However Facebook still suggest to follow the guidelines.

1. If you decide to place text in your ad image, attempt using fewer words. Adjusting font size of your text may be a good starting point. Bear in mind the text needs to be easy to read.
2. Make most of the text that you use is in the body. Instead of taking space on your ads image.
3. Prevent dispersing text all over the picture.
4. Images with less than 20% text perform better.

Read Facebook guidelines here.

Google bot is learning to read HTTP/2

Google has been announcing that from mid November 2020, Googlebot will support crawling over HTTP/2. Google covers few interesting points:

1. What is actually HTTP/2
2. What is the reason for the change
3. How it works
4. How to opt in or out

There are many questions which google have answered.

Check Google webmaster central blog article here.

Ecommerce brands increasing engagement despite COVID-19

The article from IMRG shows us 5 ways of e-commerce businesses growing awareness during quarantine. The list consists of: 

1. Retention and loyalty
2. Cross channel data importance
3. Generate revenue with data
4. Focus on 3 A’s – Agility, Automation, and Alignment
5. Importance of personalisation’s per channel

Read more from IMRG here.

Seo Myths, would you agree with them?

Ahrefs covered some of the most trending SEO myths. What do you think, do you agree with the below?

• SEO is dead
• SEO is a one-time thing
• Google only ranks ‘fresh’ content
• Long-tail keywords are easier to rank for
• Duplicate content will get you penalized
• Social signals help rankings
• PPC can’t help you rank higher
• PageRank doesn’t matter anymore
• SEO is all about rankings
• Keyword research isn’t important

We have our own views about the above points, but please share your thoughts.

For Ahrefs full post click here.

Online purchases involve seven steps taking three hours, do you agree?

The survey for the actual article included 2000 people. There are really interesting insights into each step and the importance of trust and reviews involved in a buying process. Would you agree with all the steps? How long does it take for you to decide and buy?

Here are the seven stages of shopping by Digital Marketing Briefing:

1. Deciding on a need for something – 35 minutes
2. An online search for the product you want including social media sites – 33 minutes
3. Reading online reviews and going through recommendations – 29 minutes
4. Narrowing down between brands by comparing to other similar products for price and quality – 31 minutes
5. Share links with friends and family – 14 minutes
6. Getting something into your online or real-life basket – 19 minutes
7. Actually making the purchase – 24 minutes

Read the full article here.

Thank you for reading, if you and your business needs expert help in SEO, PPC, Affiliate Marketing, Social, Ecommerce and Digital Marketing please feel free to contact us. Creatos Media team is always happy to help!

The post Digital Marketing useful lists – SEO, Affiliates, Facebook and Google announcement appeared first on creatosmedia.co.uk.

When scrolling through my Linkedin page I am noticing many colleagues post that many of us are out of work or losing clients these days. It has got me thinking. Who is at the biggest and smallest risk of losing income during the coronavirus pandemic ? Majority of Europe is getting back to normal slowly, but in UK we are still in lockdown ,so what is the outcome of the pandemic for various industries ? Who is still losing, who lost a lot and who won ?

What professions are ( don’t get me wrong, I don’t want to sound nasty) ‘first world’ enough to be suffering so much now. I know SEO and marketing does but we are kind of in the middle, probably because there are so many businesses that want to use coronavirus pandemic in their marketing, but who is not as lucky as we are ?

Here is what we think and why. The timings are based on the United Kingdom Strategy, we are not completely in a lockdown yet but we can already feel the pressure on our economy. Based on experiences from Europe we can predict which businesses unfortunately will suffer the most.

It is an informative post for all of you, but if you are in any of those professions make sure you have some savings that will keep you going. 

Businesses that are obviously suffering during coronavirus pandemic 

Restaurants 

As we are told to avoid public places and some of us need to self isolate, people are now eating at home and ordering more than actually going to the restaurants.

Beauty salons

In a beauty salon you can’t keep away from the client so people are scared to use their services plus it’s a ‘luxury service’ and when we need to avoid leaving the house unless it is necessary, we can’t really visit beauty salons. 

Hair Salons 

Same goes for hair salons, we can’t keep away from each other at hairdressers and its a luxury service, it does not seem right to use it during such difficult time.

Airlines

All travel industries will suffer, because countries are closing their borders, flights are cancelled or even if not, people are not buying new tickets because they are scared to travel during the world pandemic.

Party planners

It goes without saying that currently people do not want to throw parties, and soon they probably won’t be allowed to, once the government bans mass gatherings. 

Cinemas & Theaters 

In a time of social distancing, cinemas or theaters aren’t a go to anymore, vast majority of people if they are going out they prefer a forest or a field where they won’t meet too many other people.

Children Clubs

Although we are being told that children can often show no symptoms if they contract coronavirus, parents are being cautious and whoever can stop bringing their child to playgroups. 

After School clubs

Schools just about to get closed as we are writing this post, but many parents were concerned way before that, they had to send their children to schools but after school clubs are not compulsory so many parents may decide it is also not safe especially after schools get closed. 

Fitness Instructors

Group fitness classes can get crowded, and it is easy to catch a virus in those settings, therefore many instructors are canceling either because of drop in numbers or for the good of their class participants.

Night Clubs Adult Clubs

Night clubs are crowded almost all the time , especially in the big cities, that’s why those will s]]irely lose a lot even before the government decides to lockdown the country, simply because people will be scared to go for nights out.

Travel Agencies

For a very similar reason as airlines – people don’t want to go for a holiday during pandemic.

High Street Retailers

These will be probably hit very hard, as customers will shift even more towards online shopping.

Hotels

There will be less holidays but also less business trips, face to face meetings etc, basically anything that requires meeting and can be postponed or changed to online at some point probably will be which means no need for a hotel.

Gyms 

There is 100s of people everyday at the gym, it goes without saying that it is easy to contract virus over there. Thats why people are already cancelling their memberships.

Community  Clubs

Community activities aren’t a must and if we are told we need some social distancing now it means – no community clubs.

Events Planners & Organisers

We are steps away from banning mass gatherings, it is already unsafe to be in crowded places and unfortunately good events are exactly that.

Football Industry

Football matches usually gather a lot of people, and unfortunately those mass gatherings are very unsafe now. Matches won’t be happening at all, or even if , will be happening without the audience. 

Sport Clubs

Similarly like with after school clubs, sport clubs are kind of a luxury that we can live without so in a lockdown. 

Businesses that are less obviously suffering during coronavirus pandemic 

Dentists

Technically it is a healthcare, but we won’t be going in for routine checks or to whiten our teeth. 

Private Health Care

Again, we will be limiting our private care appointments the absolute minimum during the world pandemic. 

Parkings

Logically, if we are going out less, visiting galleries and shopping centers less, we will be using our cars less and park them less anywhere but home.

City Transport & Taxis

Analogically, people without cars will be using public transport less.

Private Child Care

What we mean is private nurseries and preschools, because actually private childminders may earn more during school lockdown.

Private tutoring and courses

Again, any private course providers like PT training courses will suffer, but once we go into quarantine online courses providers may earn more. 

Cobblers, Seamstress, Tailors

It goes without saying, we won’t be fixing our shoes, trousers or be needing new tailored dresses during this most scary period. 

Removals

Of course some people will be still moving especially if it goes for a long time, but the ones that can wait with it, definitely will.

Plastic Surgeons

Again it goes without saying, people are scared to go to the hospitals for needed appointments so they will definitely re-scheduling their plastic surgeries.

Fashion Models

In such scary times, less of us will be thinking about fashion shows and trends, also after a ban of mass gatherings, fashion shows won’t be taking place.

Builders

Any construction work in our houses will be probably waiting to pandemic so logically builders won’t have that much work.

Housing Agencies

Not only people will be scared to look at houses now, but if we want to buy we will wait to see the prices after this crisis. 

Who lost at the beginning will earn later/ now

The reason here overall will be the same, at the beginning people are focusing on panic buying food and toiletries but after a few weeks, they will get bored of buying soap and sitting at home, so they will start buying more stuff to kill time.

Fashion Industry

There was a massive drop for fashion industry at the beginning but we can see now that people are buying more online so fashion is getting their customers back and when the shops re-open in short time – they will gain even more because people definitely miss their shopping trips.

Toys Industry

People were at home with their kids, as long as shops are selling online – they won’t loose their income.

Furniture and DIY Industry

Well, 45 minutes wait to get a can of paint in B&Q told me a lot but, the 8km queue to Ikea in UK after it re-opened says it all.

Sports Equipment

Apparently, home gym equipment is now more expensive than ever – especially that in UK we can’t be sure when gym’s re-open.

Who earns the most during coronavirus pandemic 

Pharma

It goes without saying. First of all, people are panic buying now and all medicines are disappearing from the shelves, in two years time we will experience increased waste of expired medicines, that’s for sure. More medicines will be also needed as during a pandemic of course more people will get ill.

Personal hygiene products producers and retailers

People are panic buying, and it also seems like more people started to use soap, which is scary. Personally, when I see toilet paper disappear from the shelves I am kind of glad soap does as well.

Food producers 

Again, people are panic buying. I wonder how much of this food will end up in bins maybe once this is all over or even before. Anyway, any cupboard food manufacturers will earn a fortune. 

Grocery stores & Supermarkets

Manufacturers do not sell directly to people, they sell to grocery stores and supermarkets. 

Netflix and similar services

These guys will earn a fortune I am telling you. Every second article, facebook post , instagram post is telling you to chill out and watch some netflix. In fact I had them at the bottom but decided to bring them up, as I think this pandemic will play very important part for them.

Lumber industry

Well, mostly toilet paper. Who would have thought. 

But also people may need more paper to play with kids at home.

Amazon & Ebay

It goes without saying, people are buying more stuff online than ever.

Gaming Industry

Surprise, not only online games, but mostly. People are playing all sorts of games with their children now and over a half of them will probably need to buy those board games. 

Online Streaming Platforms ( Youtube, Twitch)

More people watch =more people see the ads. You may argue that companies will now reduce their ad spend, but there will be others who will increase it. 

Online Communication Platforms ( Skype, Zoom)

More and more work is now happening online , business meetings, fitness classes etc. 

Labs

They will need to work extra hard to develop a cure for coronavirus. 

E-books

People have more time to read now, to read they do not need to leave their houses. We say ebooks here but also traditional books will increase their earnings. 

Contraception Manufacturers

Well what else ? If they won’t increase their earnings, I am sure the baby industry will in sort of 9-12 months. 

Truck Drivers

Higher demand for food = more deliveries= more work for truck drivers. 

Logistics

We need more deliveries to/from supermarkets, from amazon and ebay, someone needs to coordinate that.

Adult Online Entertainment

Similar to youtube, more people spend time at home, and more people spend time online.

Journalists

There is such a high demand for news now that journalists can keep covering it and people will be still interested. 

Online News Outlets

Same as above – they will have more traffic than ever.

These are the ones that we think will earn and suffer. After observing what is happening the past few days, we came to the conclusion that all online industries will come out of it stronger, because more and more businesses find ways to work online. Fitness instructors , teachers are running online sessions, more businesses will understand that their employees can work online, more people will buy online and may stick to it. 

The post Complete list of businesses affected by Covid-19 appeared first on creatosmedia.co.uk.