How e-a-t works and Google patents

Search engine journal article covers few interesting questions focusing on E-A-T and google patents. What does E-A-T stand for? This is definition of E-A-T- “Expertise, authoritativeness, and trustworthiness of the creator of the main content, the main content itself, as well as the website.”. Going back to questions asked and answered in the article:

1. How Does Google Know Who a Site’s Authors Are?
2. Does Google Only Look at On-Page Factors & Links to Identify Authors and Experts?
3. Can Google only recognize entities contained in its Knowledge Graph?
4. How does Google determine if a person or brand is a real expert, or authoritative in their field?
5. How does a website get classified as YMYL?
6. Does Google measure E-A-T on the author, page, domain, or brand level?

Read the article by Search Engine Journal here.

How to do keyword research for Affiliate sites

If you are looking into building an affiliate site prior to Black Friday or any other event, this article can be of great help. SEO of affiliate sites is very god tool that can grow incredibly without much budget.

1. General comparisons
2. Branded comparisons
3. Product reviews
4. T&A keywords

Comparison site ideas is a good starting point and with not much effort you can get great results. Another option are product reviews, which is pretty much self-explanatory approach.  Lastly its important to cover T&A – Build trust with your audience. People are more likely to trust your product recommendations if you can demonstrate expertise in the topic. Build authority through links. People are generally more likely to link to useful, non-commercial content than pages that exist to line your pockets.

Check out original post from Ahrefs here.

Top five takeaways from the Golden Quarter 2020

During Awin’s webinar, the Global Strategy Director Kevin Edwards and panel of experts share insights of what they have learned from this year so far. Discussed various obstacles and opportunities that Q4 offers, and how it can help inform ecommerce strategies for the coming months. You can watch the webinar here. We have listed the five takeaways from Awin below:

• Affiliates are providing an increasing volume of converting traffic to retailers during Q4
• Black Friday’s digital adoption in the UK will influence ecommerce growth this year
• 2020 could be the first time Black Friday overtakes Cyber Monday for online share of sales in the US
• Amazon’s relocation of Prime Day won’t stop shoppers spending big over Q4
• Be nimble, stay informed, and think about how you connect with the mass of new customers coming online for the first time

Read the post from Awin here.

 Awin launches interactive self-help center to better support publishers

Awin launches interactive self-help center with over 150 informative articles. The Partner Success Center offers access to a multitude of knowledge resources at the push of button, empowering  publishers to make the most of affiliate marketing network.

Check Awin help help center here.

The state of Affiliate Marketing in 2020

Affiliate Marketing in 2020 can be very rewarding and risky at the same time. We had to adapt quickly in both professional and personal life. However it was very rewarding year for many retailers and ecommerce businesses even with restrictions circulating around. It’s important to keep up with constantly changing scenery of affiliate marketing.

Rakuten covers few interesting affiliate marketing questions:

1. What Is Happening in the Affiliate Space Right Now?
2. How Can Advertisers and Publishers Leverage Their Relationships?
3. What Does the Way Forward Look Like?

Read more from Rakuten guest post at Toolbox here.

Top 15 acquisition channels that work consistently for getting new users

Entrepreneurs handbook article covers what channels worked for 470 interviewed founders. How did those founders go from zero to users? The channels are sorted by the number of “successful mentions” (meaning, the founder mentioned in the interview that a particular acquisition channel is working for them).

Here are just some examples for the article:

• SEO (after being successful with another acquisition channel).
• Platform-specific marketplaces.
• Reddit posting.
• HackerNews.
• Using your own network/connections.
• Niche Communities/Forums.
• Facebook Groups.

Entrepreneurs handbook article.

Influencer Marketing Show 2020 – Global

Influencer Marketing Show in 2020 is an amazing opportunity to get insights and knowledge nuggets. The tickets are free for limited time so keep an eye while the stock lasts. IMS is a great opportunity to get in touch with attendees whether you are an agency, influencer or a brand. As IMS organiser describe – “With the IMS Global event platform you can easily arrange one-to-one video chats with any attendee based anywhere in the world!”.

IMS Live Access Pass gives you access to sessions as they happen with a 12 hour grace period. However, there are other options like VIP ticket that allows you to watch the show for the next 12 months.

Check the IMS event sign up page here.

The post November Affiliate Marketing and News appeared first on creatosmedia.co.uk.

Shopify platform SEO limitations and best ways to overcome them

Come and listen to Izzy our co-founder talk at #BrightonSEO ! The world’s largest search marketing conference is going virtual this year so it’s accessible to everyone wherever you are ! Take this chance and listen to so many great talks !

“While working on SEO for websites using Shopify – which works great from a purely e-commerce perspective – I had to face SEO limitations from the platform side. This talk will give you ideas and talk about ways to overcome those limitations or work with them and still win in SEO.”

Link to Brighton SEO 2020 – https://2020.brightonseo.com/speakers/izabela-wisniewska/

Creating Wikipedia page how and why?

Wikipedia is a free online encyclopaedia, created and edited by volunteers around the world and hosted by the Wikimedia Foundation.

Wikipedia site is not only highly ranked, but it has extremely high number of visits. You can see the screen shoot showing how popular the site really is. Those are only 2 examples of why its worth having your business on Wikipedia.

Apart from Wikipedia been recognisable website, it is habitually one of the first pages a person clicks on if they want to learn more about what your business does. If you want to increase brand awareness and visibility online we have found source from Ahrefs about page creation and Wikipedia instructions.

Link to Ahrefs article here and to instructions from Wikipedia here.

Why the youth marketing industry will never be the same after COVID-19?

Voxburner points out in their blog, the youth and student marketing industry has been upended by the pandemic, from the way we work with our colleagues and clients, to how we cater to youth, the Gen Z audience.

The main points covered by the author:

• Consumer priorities will change
• Ecommerce will be essential
• Work life will be transformed

Those are very valid points which we already know, but how those will impact youth marketing?

“For Gen Z in particular, we may see them valuing in-person socialising more, since they have been deprived of this during lockdown. Education and work experience is likely to be even more high priority than it was already for Gen Z, as skills and knowledge will give them an edge in a competitive job market.”

Read more in the Voxburner article here.

Gearing Up for an Omnichannel School Year

The 2020 back to school shopping season is underway, and Rakuten has surveyed 800 parents to find out what they’re shopping for and how much they are planning to spend this year.

For thousands of students and families across the U.S., going back to school in September will be unlike any academic year they have seen. After students of all ages spent the latter part of the 2019-2020 school year in virtual classrooms due to the COVID-19 pandemic and nationwide quarantine, districts and universities are working rapidly to develop new protocols that will allow their students to safely return to in-school learning this Fall.

Rakuten Advertising wanted to learn more about how families across the country are feeling about the upcoming school year.  A  brief online survey was fielded in June 2020, resulting in 779 respondents from the U.S. It measured key groups: consumers with grade school, high school, or college age students, and included consumers with one or more students in multiple categories.

• There is uncertainty around students returning to in-school instruction
  • Over 50% of all grade school and high school shoppers were still unclear at the end of June as to how school would be conducted in the Fall.
• College students are split between in-person and online
  • 34% of back to college shoppers are not experiencing any changes to the start of the school year, and 32% of back to college shoppers have students attending online classes rather than in-person classes.
• Families are feeling the financial impact of the pandemic
  • 78% of parents have experienced some financial hardship due to COVID-19
• Shopping will occur at the end of summer, except in the Southeast
  • While August is when the majority of parents conduct their back to school shopping for all students, parents in the Southeast over indexed for starting their shopping in July.
• Those who are shopping are also thinking ahead to the holidays
  • Over 60% of all back to school shoppers are also browsing for holiday gifts, and over 35% shoppers are buying at the same time.

Rakuten Advertising – Back to School report click here.

Billion dollar company Mailchimp started as a side gig

It is the hard time we live in, impacted by pandemic and lost jobs. Ben Chestnut has been there minus the pandemic. He co-founded now multibillion-dollar marketing platform Mailchimp after being laid off from his web design job in 2000 as the dotcom bubble burst.

What would Chestnut do if he had to start a side hustle to make extra money today?

“I would spend my time freelancing,” Chestnut tells CNBC Make It, ”[and] helping small brick and mortar stores pivot their businesses online.”

“I could help these businesses tell their stories, stay connected with their customers and sell their stuff online by designing beautiful, shoppable websites, logos and other design assets, and by helping them with their digital marketing,” he says.

“Many beloved brick and mortar businesses are having to create an online presence for the first time, so this is one way I could leverage my design and marketing skills to help these businesses.”

Read the article about Mailchimp here.

Thank you for reading, if you and your business needs expert help in SEO, PPC, Affiliate Marketing and overall Digital Marketing please feel free to contact us. Creatos Media team is always happy to help!

The post Creatos Media – September 2020 News appeared first on creatosmedia.co.uk.

We have few updates this April about business, SEO, digital marketing and COVID-19. Talking about business section, The New York Times have wrote an article about Amazon not been reliable. Newsletter also shows you heatmap from Awin the coronavirus updates for affilaites. Lastly we have a list of free SEO tools and Chrome extensions for SEO.

Amazon is it still reliable company?

 

Amazon cannot any longer get us all we need apart from that
the delivery times have greatly increased. How will Amazon and their problem
affect our shopping habits? The main question would be will customers move to smaller
e-commerce brands instead?

Buying from Amazon seems to be a deeply entrenched behaviour
for many. The article author talks about longer delivery times and many
products not been available in US. Looking at Amazon UK we have noticed similar
issue especially to bigger cities like London. The delivery times have extended
and many products are overpriced or not available at all.

The New York Times full article link, click here.

Coronavirus updates from Awin and performance Heat Map.

Awin is one of the largest affiliate networks and they are
prodcuing daily updates on the coronavirus and how it is impacting the
affiliate industry.

Awin
UK link to their corona virus updates – click here.

Awin
US link to their corona virus updates – click here.

Awin have produced a Heatmap to help tracking of performance across sectors in different countries like United Kingdom or United States. Here is an overview of what Awin tells us about the heatmap – “There are two tabs in the report.  The first – Heatmap – is presented in a treemap format to show different sized rectangles for each of the sectors that comprise the four main verticals the Awin Group reports on: retail, finance, telcos and services, and travel. The data reports on the percentage increase or decrease of each of those sectors. This data is then visualized in a series of bar graphs in the second tab – SubSectors. “

 

Here is a note, the report updates on a weekly basis and you can change the date range. The main three metrics are sales, commissions/revenue and country.

Heatmap link – click here.

Free SEO tools and Chrome extensions

Ahrefs have asked their Facebook and Twitter followers to
vote on their favourite SEO free tools. The list has grown to exciting 44 SEO
tool. They have cover different areas:

1. Keyword research tools
2. On-page SEO tools
3. Link building tools
4. Technical SEO tools
5. Rank tracking tools
6. Analytics tools
7. Local SEO tools
8. Other tools

To see the
full list from Ahrefs – click here.

Secondly the list of free Chrome extensions consists of 26
split into different categories. Some of the areas covered were – On-page SEO,
Keyword Research, Rank checking, Technical SEO, Link building, All-in-one
section.

View the Chrome extension by clicking here.

Thank you for reading, if you and your business needs expert help in SEO, PPC, Affilaite Marketing and overall Digital Marketing please feel free to contact us. Creatos Media team is always happy to help!

The post Creatos Media – News 24/04/2020 appeared first on creatosmedia.co.uk.