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]]>New Google Analytics announced
Businesses use Google Analytics on every day basis to understand their customers. Its crucial to understand every marketing channel and that every £ is spent well. Google have created more intelligent Google Analytics solution to help you understand how to increase ROI. The new google analytics has machine learning at its core to help with insights. The essential insights introduced are:
- Smarter insights to improve your marketing decisions and get better ROI
- A more complete understanding of how customers interact with your business
- Built for the long term
- The future of Google Analytics
Here is the link to Google announcement – click here.
Tips to enhance and grow your existing Affiliate program for Q4
PerformanceIn shares some insightful tips on growing your affiliate program for the most exciting period for any marketer. We really like the tips and some important dates to notes. We would suggest focusing on November and December (mostly gifting pre-Christmas and post-Christmas sale) as those are the strongest periods for most brands. Some important dates to remember in November:
- 11th November – Singles Day – where unmarried people buy themselves gifts
- 26th November – Thanksgiving day in US
- 27th November – Black Friday – many brands begin Black Friday promos few days before
- 30th November – Cyber Monday
Here is a list of questions worth asking yourself:
- Is your affiliate payout still competitive?
- Is your website optimised and capable of handling increased traffic?
- Are your promos and creatives locked in and completed?
- Have you prepared a gift guide that affiliates can use?
- Have you communicated with top producing affiliates on what can be done to scale for Q4?
Remember to plan ahead your November to make the best out of the peak season. We do not agree completely that Q4 is time to build your affiliate program. Our suggestion would be to communicate with your existing publishers and make sure that they are aware of your plans. Perhaps its time to push for extra exposure to reach the largest number of customers. If you have just opened your program or still planning to, focus on inviting new strong publishers as soon as possible perhaps with increased commission to incentivise them to join you.
Link to the PerformanceIN news post – click here.
How Can You Use Crowd Marketing It in Your SEO in iGaming?
Did you ever think of affiliate marketing and SEO to work together? Affiliate Insiders covers some key areas and shares some insight you might find interesting:
- What is Crowd Marketing?
- Boosting Popularity
- Link Building
- Social Media
- Improving Conversions
Link to Affiliate Insider story – click here.
How to Optimize Your Affiliate Program for Growth
CJ Junction one of the larger affiliate networks have shared their thoughts about upcoming Q4. CJ points our the importance of technical readiness, by making sure your feed is correctly implemented and checking the tracking and pixel is correct. Organising publishers is worth looking into, making sure you are sharing right incentives to the right type of publisher. Its worth analysing and reviewing your existing program to push the right levers. CJ have noted it is extra harder to cut through the noise with pandemic and election. Here are some great tips to consider:
- Promote offers earlier than normal.
- Showcase unique offer messaging.
- Mobile usage rises significantly during an election season. Ensure your mobile experience is clean and invest in mobile media opportunities.
- Take advantage of consumer demand immediately post-election.
- Measure initial reactions to holiday campaigns and adjust if needed.
- Don’t assume that your holiday offers are breaking through the noise; reinforce the message before, during, and after the election.
Link to CJ article – click here.
Gaining customer trust in the cookieless era
There are multiple talks about cookies and what it means to brands and any other ecommerce businesses. ClickZ have written a great article covering insights from Deloitte Digital research.
The summary of the article:
- The end of third-party cookies brings an opportunity for brands to build relationships of trust with their customers. Ultimately, cultivating trust comes down to how brands handle customer data, however they come by it.
- Part of adopting a new approach to engaging with data is considering when and how first-party personal information is collected. The “how” is an important foundational detail, as it may set the tone for the marketer’s relationship with the customer, determining whether or not a customer chooses to opt-in to share their information at all.
- Even after consent is obtained, customers and prospects have the right to change their minds. It’s an ongoing conversation between a customer and a brand, and so the ability to grant or revoke consent at multiple points in time is critical.
- Smart data use provides relevancy, and the brands that are positioned to thrive in a world without third-party cookies will likely be those that recognize a simple truth: You earn the right to be personal by first being relevant.
- Ultimately, it’s up to the brand to use it to deliver better content and experiences and grow its customer relationships.
Link to ClickZ article – click here.
Affiliate marketing tips to improve your campaigns in 2020
This year had many twists and turns with pandemic impacting digital world of ecommerce. For many companies existing in online sphere it was actually a great year. We might had to have thrown 2020 January tips away or adjust existing strategy, but it seems that this year Q4 may be stronger than ever before with people been stuck at home and forced to buy mostly online. The article from ShareASale covers some key areas:
- Building Trust
- Building Relationships
- Producing Content
- Telling stories
- Utilizing tools
- Marketing Channels
- Micro-influencers
- Payment on influence
- Social Media
- User Experience
- Mobile responsive websites
It is important to push this Q4 to make the best out of this insane year. Ecommerce brands have been very successful this year and it seems it’s only beginning of ongoing and increasing trend.
Link to ShareASale blog – click here.
Why Amazon is not a fashion leader
Amazon may be leader in many market sections but it does not seem fashion is one of them. Ecommerce News noted that Amazon.de is in sixth position in Germany. Amazon’s shop functionality is not designed for inspiration. Some information are missing which are important for online fashionistas.
Read more about Ecommerce News here – click here
Thank you for reading, if you and your business needs expert help in SEO, PPC, Affiliate Marketing, Social, Ecommerce and Digital Marketing please feel free to contact us. Creatos Media team is always here to help!
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]]>The post Digital Marketing useful lists – SEO, Affiliates, Facebook and Google announcement appeared first on creatosmedia.co.uk.
]]>Facebook Groups Recommendations
There are many business SEO groups on Facebook, but we have made a list of the ones we think are worth your time. The groups below are groups of which some of Creatos Media members are already part of. There are some great insights and knowledge shared in each group. Apart from learning more about SEO, marketing and affiliates you can share your own knowledge and experience with professionals. See our list below:
- Women in Tech SEO – group recommended for women by Izzy our co-founder.
- The Proper SEO Group – SEO methods and techniques.
- Sisters in SEO – another all women group recommended by Izzy, focusing on sharing SEO knowledge.
- Affiliate SEO Mastermind – covers affiliate SEO topics.
- SEO Signals Lab – knowledgeable SEOs.
- Marketing Cheat Guides – group focusing on sharing knowledge in digital marketing to build successful business.
- Niche Affiliate Empires – ideas to build a successful affiliate website.
Facebook Advertising News
Facebook have recently announced removing limitation on use of 20% text on the ads image. However Facebook still suggest to follow the guidelines.
- If you decide to place text in your ad image, attempt using fewer words. Adjusting font size of your text may be a good starting point. Bear in mind the text needs to be easy to read.
- Make most of the text that you use is in the body. Instead of taking space on your ads image.
- Prevent dispersing text all over the picture.
- Images with less than 20% text perform better.
Read Facebook guidelines here.
Google bot is learning to read HTTP/2
Google has been announcing that from mid November 2020, Googlebot will support crawling over HTTP/2. Google covers few interesting points:
- What is actually HTTP/2
- What is the reason for the change
- How it works
- How to opt in or out
There are many questions which google have answered.
Check Google webmaster central blog article here.
Ecommerce brands increasing engagement despite COVID-19
The article from IMRG shows us 5 ways of e-commerce businesses growing awareness during quarantine. The list consists of:
- Retention and loyalty
- Cross channel data importance
- Generate revenue with data
- Focus on 3 A’s – Agility, Automation, and Alignment
- Importance of personalisation’s per channel
Read more from IMRG here.
Seo Myths, would you agree with them?
Ahrefs covered some of the most trending SEO myths. What do you think, do you agree with the below?
- SEO is dead
- SEO is a one-time thing
- Google only ranks ‘fresh’ content
- Long-tail keywords are easier to rank for
- Duplicate content will get you penalized
- Social signals help rankings
- PPC can’t help you rank higher
- PageRank doesn’t matter anymore
- SEO is all about rankings
- Keyword research isn’t important
We have our own views about the above points, but please share your thoughts.
For Ahrefs full post click here.
Online purchases involve seven steps taking three hours, do you agree?
The survey for the actual article included 2000 people. There are really interesting insights into each step and the importance of trust and reviews involved in a buying process. Would you agree with all the steps? How long does it take for you to decide and buy?
Here are the seven stages of shopping by Digital Marketing Briefing:
- Deciding on a need for something – 35 minutes
- An online search for the product you want including social media sites – 33 minutes
- Reading online reviews and going through recommendations – 29 minutes
- Narrowing down between brands by comparing to other similar products for price and quality – 31 minutes
- Share links with friends and family – 14 minutes
- Getting something into your online or real-life basket – 19 minutes
- Actually making the purchase – 24 minutes
Read the full article here.
Thank you for reading, if you and your business needs expert help in SEO, PPC, Affiliate Marketing, Social, Ecommerce and Digital Marketing please feel free to contact us. Creatos Media team is always happy to help!
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The post Google Certification: AdWords, Analytics & Shopping #CreatosMedia appeared first on creatosmedia.co.uk.
]]>Creatos Media, certified: AdWords, Analytics and Shopping
To begin with I will explain what each certificate means and how it can be used to help other business or your own professional career.
AdWords certificate from Google:
Definition of Google AdWords is an “advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.” Google AdWords knowledge learned from the course can be helpful to other similar advertising models like Bing and Yahoo ad services where we base our advertising on our keywords. Learning to use appropriate keywords for your business, website, professional profile is a key to reach the right customers for you. Use of keyword that are irrelevant to your marketing sector can work negatively on your business and just be a waste of money.
Let’s talk about what AdWords model is based on. The marketing model is called Cost-Per-Click or just PPC (price per click) as the name suggests, we are been charged when the keyword that we are paying for has lead anybody to your website, blog or any other online platform we have implemented the campaign for. AdWords are been by start-ups, small, medium and huge companies. To reach our online audience we need to use every available tool there is. PPC is based on paid platform which will gain us a leads, impressions and conversions which are the main elements building our revenue.
Attract more customers
Whether you’re looking to bring in new website visitors, grow online sales, get the phones ringing or keep customers coming back for more, Google AdWords can help.
Reach the right people at the right time
Your business gets found by people on Google precisely when they’re searching for the things that you offer.
Advertise locally or globally
Target your ads to customers in certain countries, regions or cities – or within a set distance from your business or shop.
Creatos Media will explain in further details the terms and AdWords possibilities in the next post.
Google AdWords Certificate for Filip Janczak (Creatos Media)
Google Fundamentals and Shopping certificate:
Certificate for AdWord fundamentals and shopping allows to further understand the model of PPC what is used by google merchant system. Google shopping is a platform allowing to access great reach of customers. It is used to compare prices as well as to allow to buy products from multiple merchants that is why the right PPC campaign is a key to be on top in reaching the right customers.
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The post Blog, Promotion and Marketing appeared first on creatosmedia.co.uk.
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Great way of Marketing and Brand Promoting
Blogging is a great way of marketing whether it is your professional profile, business or a brand promoting. Blog writing will enormously increase reach of you or your product to new customer base. Also blog will keep your loyal customers with you as you can share your brand, promotions, events and any other materials you would like to show. It is great place for marketing as the reach is massive. We have researched blogging in marketing terms and we have found data from ‘Hubspot.com’ about 6 important points
1. B2B marketers that use blogs receive 67{2185edb563906a1795db086fbc934838428d7a8db4455b4cf0d8bb9c1487e04d} more leads than those that do not.
2. Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI.
3. By 2020, customers will manage 85{2185edb563906a1795db086fbc934838428d7a8db4455b4cf0d8bb9c1487e04d} of their relationships without talking to a human.
4. The only thing blogging costs you: your time.
5. Blogs have been rated as the 5th most trusted source for accurate online information.
I will cover those points in more detail aiming at Creatos Media as an example.
1. First point shows how we can increase our leads compared to people that do not blog at all. That is important point if we want to keep our brand or product floating at top. In my opinion anything that helps our brand and works positively on our image should be taken to consideration as another tool which will increase our customer and business reach.
2. Second point is pretty simple, if we blog frequently we get to view online more often and our website and social media platforms that are linked to our blog will do as well.
3. Third point might seem a bit frighting as social interaction between each other is what makes us humans, however the increase of online platforms to communicate has been rising for some time now. Business do not always have time to talk with most of their customers, that is why we use emails, social media and other types of messengers.
4. The fourth point is right that blogging is only what takes is time. However some people and business do not have time for it. That is why there are services which can create your blog and social media like Creatos Media.
5. The fifth point might be accurate as when blogging we want to produce accurate information, so that we are trusted and keep our readership.
The questions are, do we have a time to blog or which platform should be use?
There is huge choice between blogs that are available for our use. Most common are WordPress and Blogger. There is no better or worse blogging platform, as the content is what really matters. The platforms that we use only have few differences in the interface most common one have possibility to share via social media platforms which are great to share and increase the reach of our posts and blog. The other question is what we should ask ourselves. Do we have enough time to post on our blog even once or twice a week? Or can we make time for our own blog? If there is no time do nor worry. Creatos Media not only can help you out in creating blog and social media platforms, however we can also manage your blog and social media as a marketing tool for your professional profile, business, brand or product.
Check our website and send us a message if you are interested in creating your own blog.
www.creatosmedia.co.uk
#CreatosMedia
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The post Creatos Media at Arebyte Event appeared first on creatosmedia.co.uk.
]]>Judgement / Ariel Narunsky
“Judgement is the brainchild of Ariel Z. Narunsky, and is a unique artwork, which mixes together several disciplines in order to create a truly beneficial and effective project. By grafting together the skills and ideas from science, sociology, psychology, animal studies, philosophy, physics, architecture and art we were able to design this colossal and superimposing construction and surroundings.”
Creatos Media has attended event on 7th July 2015.
From Arebyte Facebook page:
“Judgement is an attempt to utilize the perception of stadiums as social monuments to create a mirror or monument to our contemporary society and the human condition.
The project establishes concepts and views regarding motive, meaning, satisfaction, control, punishment and utopia, while all along grafting it with an internal monologue aimed towards the art world. The work offers a proposal for the UK’s largest artwork, public or otherwise, that will be erected out of the existing infrastructure of the London 2012 Olympic stadium at the Queen Elizabeth Park. In the exhibition of Judgement the work of judgement is unveiled; the new work will offer a giant spiralled three-lane running track enveloped by a spiral wall. At its centre the track will continue underground through a tunnel, which eventually ejects you back on to the streets of London and back to your life. The construction, once erect, aims to be open around the clock for all to come and take part freely as a spectator or runner alike. Offering itself as a daily activity in the life of a community. The exhibition draws on the aesthetics and ideas of information centres and visitors’ centres and will be using these elements to form the basis of the installation. The installation will fill the gallery space with 3D printed models, as well as architectural plans and animated renderings; these are accompanied by what might be described as promotional posters, catalogues and screening of a film, “Unknown Game With Ultimate things” a video filmed in the stadium showing the early stages of construction of Judgement. This chosen language enables the ideas to shift between realms and fields, putting into question the parameters of the work itself. The manner of sincerity in which it is presented clashes with the idea it proposes; an idea, which sways between futility, humour, punishment and depth of heart; a joke, a critical observation or sincere solution.
The gallery will have a small coffee table and some chairs, the installation will offer a place for the audience to sit and rest, have a drink and talk while immersing themselves in the work. From the sublunary to the phantasmal, salvation or hoax; this is our monument and our moment, this is Judgement and all of its derivatives.”
Here are some of the photos which Creatos Media have taken on this amazing exhibition:
Paper architecture sketch on huge paper covering wall space.
Large 3 d printed model.
Framed picture of Judgement.
Large version of 3 printed model in another aspect.
Smaller Version 3d printed model split to different sections.
Photos show some of the artwork on huge paper on the wall, 3d printed models and picture frames.
To see more visit Arebyte gallery in Hackney Wick – Unit 4, 49 White Post Lane, Queens Yard, E9 5EN, London, UK.
Creatos Media has really enjoyed the visit to Judgement at Arebyte gallery. We will for sure attend future exhibitions as amazing welcoming atmosphere will brighten your day. The show has been made with support of The European Cultural Foundation and The Israeli Embassy. Arebyte has also thanked to LLDC, Balfour Beatty for their cooperation and to London-Bam for filming. The video of Judgment by Ariel Narunsky can be seen in Arebyte Gallery until 7th August. You have to see it!
If you would like Creatos Media to visit your event send us an email.
Contact us:
Visit our website:
www.creatosmedia.co.uk
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The post Creatos Media Presentation appeared first on creatosmedia.co.uk.
]]>Who are we and what Creatos Media can do for you and your business?
Creatos Media is a business which works on image of your company based on social media channels and digital marketing. Social media profile of you and your company can be your primary tool to reach infinite number of clients both locally and globally. Social media are one of the most crowded and powerful places in the world with users from around the worldCreatos Media not only works on your marketing campaign and social media profile we also can design quick and easy to use websites, graphic designs of banners, logos and many more depending on your companies needs. We have also begin video promoting which in internet of today is most liked medium of information and promotion just check Youtube.We can support your company on the journey to the top of your market or to the target you have set yourself and your company. Creatos Media will support you with most loyal and reliable services we offer and never let you fall down from your path. We will always be by your side to support you and your team. Creatos Media will meet you and your company and on weekly basis create reports and action plan so we can be always on track of our achievements and targets.The journey never ends you can always improve your business.
Social media, internet and digital image of your company is the next step in improving your business position on your market.
Most successful companies around the globe already use social media to promote their services, products and brand.
with Creatos Media you will be supported on your journey.
Social Media marketing & Consulting would be the first service we suggest to check on our website.
www.creatosmedia.co.uk
Thank you for reading the post.
Follow Creatos Media on Facebook and Twitter.
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The post Quick and Simple Website Design with Creatos Media (eCommerce and E-shop appeared first on creatosmedia.co.uk.
]]> For start-up business creating website from scratch can be costly and time consuming. However depending on what you need we can use services like Wix.com, MadeSimple or shopify to rocket start your website business. Online presence is important but your first step will be always your own home website which can be promoted with other social sites.
Today I have decided to look into a costs of e-shop/eCommerce services offered by Wix, MadeSimple and Shopify and compare them to each other in their monthly charges and their transaction methods which would work best with you and your business:
Option 1:
www.Wix.com
The prices without season offers:
eCommerce or e-shop: £10.10 p/m
Unlimited: £7.76 p/m
Combo: £8.06 p/m
Basic with wix brand ads on your website: £2.55 p/m
Transaction Services with Wix:
Paypal:
No monthly fee
3.4{2185edb563906a1795db086fbc934838428d7a8db4455b4cf0d8bb9c1487e04d} + 20p per transaction.
Skrill:
Monthly fee £20
2.9{2185edb563906a1795db086fbc934838428d7a8db4455b4cf0d8bb9c1487e04d} per transaction + £0.20
Authorize.net:
£19 monthly fee + £0.10 per transaction
Option 2:
www.websites-madesimple.co.uk
Transaction Services with MadeSimple:
Paypal:
No monthly fee
3.4{2185edb563906a1795db086fbc934838428d7a8db4455b4cf0d8bb9c1487e04d} + 20p per transaction.
Stripe:
No monthly fees
2.4{2185edb563906a1795db086fbc934838428d7a8db4455b4cf0d8bb9c1487e04d} + 20p per successful transaction
Option 3:
Shopify
Prices in £ at 31/03/2015:
Starter plan: £9.42 p/m
Basic: £ 19.53 p/m
Professional: £53.21 p/m
Unlimited: £120.55 p/m
No transaction services need to be set up as Shopify integrates their services including transaction service of which they take 2.4-1.8{2185edb563906a1795db086fbc934838428d7a8db4455b4cf0d8bb9c1487e04d} + 20p charge.
We can help you out with choosing the right service for you.
You do not have to spend all your money on website design check out Creatos Media and how we can help you out.
Creatos Media
We can offer website or e-shop design with any of the above services it is quick and simple, compared to creating website from scratch which costs around £600+ and in addition to any graphic works and hosting charges which in those 3 options are shown above. Our price can be negotiated depending on your need we can also include other services such as setting up and maintaining your social medium sites. We can design logo, banner, leaflet and your business card, with Creatos Media you can set up your business in no time with our full support which is chosen by you in how many aspects you want our involvement to be. There are no limitations when creating or reworking your business online presence with us you can do it fast with affordable, competivie pricing. Visit our website www.creatosmedia.co.uk or send us email to [email protected].
We are here to help you and your business if you have any questions contact us we are happy to help.
Check our social sites for more updates.
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The post E-Marketing part 1: Online Image appeared first on creatosmedia.co.uk.
]]>Check out our Blogger post:
http://creatosmedia.blogspot.co.uk/2015/03/e-marketing-part-1.html
Check out our social site, contact us with any question.
We can help you out with marketing of you and your business.
Stay put for part 2!
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]]>The post Mobile Website appeared first on creatosmedia.co.uk.
]]>The importance of mobile website is really significant as shown from the ‘Kissmetrics’ source the mobile browsing is constantly rising. We use our mobile device almost all the time not only to call and text but to look up stuff on the internet whether you are using WI-FI, 3G, 4G there is always something to see out there in wide web. We use all kind of apps and mobile websites are no more just an extra for you as an individual or for your business. Mobile website is a must with figures rising for mobile use we can not ignore it if we want our personal or business website to be broadly accessible.
Check our blog:
http://creatosmedia.blogspot.co.uk/
For more images and posts.
Contact us if you are intresting in setting up your own website also available in mobile format.
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The post TSF by Katarina appeared first on creatosmedia.co.uk.
]]>We have created our first e-shop and our client was TSF by Katarina. Here we have her website and amazing blog. Check her out on Twitter (@tsfbykatarina) and Facebook for social media updates.http://theshortiesfashion.blogspot.co.uk/
For similar services check our website and social media sites.
We can create e-shop, website and promote you and your business on social media sites.
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