Google Ads is structured on pay-per-click model, where users bid on keywords. Each click will result in a small fee. Each time a search is initiated, Google will pick and ad from the pot of advertisers and chooses a set of winning ads to appear in the precious ad space. To be a winner in PPC you need to take to an account Ad Rank, a metric calculated by multiplying two key factors, CPC Bid -the highest amount an advertiser is willing to spend and Quality Score – a value that takes into account your click-through rate, relevance, and landing page quality.
There are numerous factors which determine how successful your PPC advertising campaign is, by focusing on:
- Keyword Relevance – researching best matcing PPC keywords, well structured keyword groups, and relevant ad text.
- Quality Score – making sure Google rates high the quality and relevance of your keywords, landing pages, and PPC campaigns. Advertisers with better Quality Scores get more ad clicks at lower costs.
- Creative – Catchy ad copy is a key to powerful ad and if your business advertising on the display network, you can use a tool like our free Smart Ads Creator to create designer-quality ads that will demand clicks.
- Landing Page Quality – Creating optimized landing pages with persuasive, relevant content and a clear call-to-action, tailored to specific search queries.
Payana can help you with your PPC adverts. Get in touch with us for any aspects of PPC on any platform.